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Latest Report: Online Car Hire Market Digital Insight Report

We’ve produced an updated version of our previous Car Hire 2016 Report. The reports are produced to enable industry leaders gain a greater understanding of how they measure against their competitors in the digital world. A new market report published by Lucintel says “The future of the global car rental industry looks good with opportunities …read more

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Key Findings

The industry has seen an overall online growth of 32.76% in the last year.
Enterprise Car Hire is at the top of the market in terms of visibility, based on Search Metrics data.
Brands that have seen some impressive results this year are Affordable Car Hire, Car Rentals Uk and Budget Uk.
Easy Car dropped visibility considerably year on year (-70%).

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