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Latest Report: Florist Market Digital Insight Report

According to Ibis World, The Florists industry has performed poorly over recent years. Like many specialist retail industries, external competition and a rapidly changing market that has devalued the specialist skill of floristry have significantly affected the industry. Over the five years to 2017, IBISWorld expects total industry revenue to fall at a compound annual …read more

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Key Findings

The industry has seen an overall online growth of 41.35% in the last year.
Moonpig is top of the market in terms of visibility, based on Search Metrics data.
Interflora & Serenata Flowers have dropped visibility year on year. However both are showing potential in short term opportunity, given the number of keywords on page 2 and 3 of Google.
Given the sites domain authority and organic visibility Bloom and Wild could be labelled as under performing.

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