Posted on 23rd February.
By in Featured, News, Online Marketing

The Online Outdoor Retail Digital Insight Report

Our report looks at the top 32 websites within the UK’s Online Outdoor Retail  Market, examining in detail aspects such as:

  • YOY visibility statistics – Understanding the winners and losers in the marketplace.
  • Keyword Competitiveness – What are the niches that you could be missing?
  • Link Profile Analysis – Who is considered the most trust worthy and authoritative?
  • Link Velocity – Which brands are picking up the most engagement?
  • Content in your sector – Inspiring examples of content in your market.

Some of the key insights from the report include:

  1. The industry has seen an overall online growth of 27.45% in the last year.
  2. is dominating the top of the market with an organic search volume score of  over 54992.
  3. have made significant improvements over the last 12 months with a 1206% increase in organic YOY visibility.
  4. are ranked second for number of unique linking of domains with a strong 5294 unique linking domains.
  5. are an under-performing site in the market with a low number of linking domains and poor domain authority.
  6. again show the highest amount of social shares, this may contribute to the fact hat they also show a substantial amount of unique linking domains.

Download the Outdoor Retailers Insight Report here or alternatively speak to one of our team about how the data applies to your company, call us on 0800 122 3530.