Award season is a time to celebrate all the best work produced in our industry. Whether you’re an SEO boss or your creative content is worth shouting about, being nominated for an award is a great acknowledgement. It’s also a huge privilege, especially when you see what you’re up against. Here’s what we’ve been nominated for this year – fingers crossed for winning results!
We would never have been shortlisted if it wasn’t for the hard work put in by our teams. From identifying the initial problems and conducting multiple, lengthy ideation sessions to developing, designing and creating the finished products, our teams managed to produce work that is definitely worth shouting about. The following projects have been recognised as standout successes this year.
Sunny – Good Vibes
The Drum Content Awards – Best New Product or Publication Launch
The Drum Social Buzz Awards – Best Blog
The CMA Awards – Best Finance
Sunny operate in the challenging short-term loans market, which still suffers from latent negativity left over pre-FCA regulations. We created a digital magazine – Good Vibes – which aimed to offer selfless advice to readers such as better ways of living and managing their money. Through auditing Sunny’s old blog, topic modelling and competitor content audits, an editorial plan was produced. This gave us a base of content to launch the new blog with. A range of diverse topics and content styles were covered to ensure a fresh and interesting new platform. This enabled us to meet brand objectives and drive SEO improvements.
Good Vibes has acted as a hub for the wider social media strategy, leading to significant increase in the size and engagement of the brand’s social community. So far in 2017 we’ve had a reach of over 4.5 million, over 260,000 social interactions and a 124% increase in community size.
Factory Direct Flooring – Advice Centre
The Drum Content Awards – Best Content Marketing ROI/Measurement Programme
Factory Direct Flooring came to us at a two-year low of organic search and on-site conversions after consistent decline. They needed smarter, more in-depth content to turn things around. After identifying opportunities in content through Google Analytics & our keyword research, we designed, developed and launched a meticulously planned Advice Centre, offering answers to the most searched-for questions on search engines while creating cross-post suggestions providing shoppable content throughout.
Within the first 6 months of the resource centre launch we managed to achieve an ROI of 10.50. Unique page views were up over 104% and assisted revenue was up over 110%. Within the first year organic traffic was up over 81%.
Dreams – Sleep Matters Club
The CMA Awards – Best Use of SEO
The UK Search Awards – Best Use of Content Marketing
Dreams is one of the largest UK bed retailers. They approached us in 2014 after coming out of administration with the mission to ‘own sleep’. Our challenge was to tackle this competitive market by coming up with a complete content strategy that would cut through the noise and deliver value through organic traffic, sales, revenue and an owned audience. We launched the Sleep Matters Club as a digital magazine to introduce Dreams to an audience that were not yet in market.
Dreams now have the highest visibility they’ve ever seen and continue to dominate the share of voice in organic search around a broad range of commercial search terms. They’ve had an 18.36% year on year growth in the past 12 months and continue to improve on their social skills with an increase of 177.4% in social shares.
We managed to scoop up Bronze at the CMA Awards for Best Use of SEO with Dreams!