Posted on 12th August.
By in Content, News, Newsroom

Inside Online are delighted to announce that in conjunction with, we have been shortlisted for Digital Marketing Campaign of the Year at the Retails Systems Awards 2015

retail shortlist

The Retail Systems Awards recognise technology excellence and innovation within the retail sector

Inside Online is a data driven marketing agency offering SEO consultancy and digital solutions. The Sleep Matters Club is a content marketing and digital magazine created for Dreams. The Sleep Matters Club was developed to make Dreams the definitive source of sleep related content, earn valuable social audience and SEO authority. Inside Online have worked with Dreams on the entire project, from idea generation and website development through to content creation and online promotion.

The Digital Marketing Manager of Dreams said, “Working with Inside Online, we have developed a rich source of informative content around sleep and wellbeing for Dreams’ customers, which drives regular social engagement and web traffic to our site – contributing to our SEO success and underpinning the company’s genuine passion for sleep.”


Andrew Cooper, Managing Director of Inside Online, said: “Dreams came to Inside Online wanting to be ‘The best source of sleep related content available online’. The team here has worked really hard to turn this vision into a reality, while ensuring all the content delivered provided value to Dreams’ search marketing and social media channels. The results have been impressive and the feedback for the digital magazine has been great, securing many features in major publications. We are all very happy that this effort has been recognised by the Retail Systems judges by awarding us a place in the Finals.”

The Retail Systems Awards, which are celebrating their 10th Anniversary have experience the highest number of entries on record, making it an even greater achievement to be shortlisted this year. The winners will be determined by an independent judging panel and announced at the renowned Retail Systems Awards Gala and Dinner on 15 October 2015 at the prestigious location London Marriott Hotel, Grosvenor Square.

For further information please contact:

Hatty Scaramanga,

Marketing Manager

Tel: 07885502555

Email:  [email protected]