Inside Online is delighted and proud to announce that it has won an award for Innovative Content Led SEO in conjunction with leading bed specialist, Dreams at the Northern Digital Awards 2016.


At the award ceremony, which took place at the Royal Armouries in Leeds on 28th January, the North West digital agency walked away with the accolade for its work with Dreams Ltd. The awards recognise the very best in digital marketing campaigns and talent in the Northern region.

The campaign, entitled The Sleep Matters Club, consists of a blend of technical SEO and innovative keyword modelling coupled with a data driven content marketing strategy. The Sleep Matters Club allows Dreams to own the topic of sleep and develop the trust and authority of the brand within the marketplace. Its success has led to industry leading organic visibility.


Lisa Bond, Marketing and Ecommerce Director at Dreams says: “The Sleep Matters Club has been an integral part of Dreams’ marketing strategy since it launched in 2014. It has contributed significantly to our ownership of the category of sleep and we look forward to strengthening that position in the coming months.”

Richard Waters, Account Director for Inside Online says: “The Dreams campaign has been a diverse one, bringing together traditional SEO methodology with cutting edge digital content marketing techniques. Exploring the topic of sleep with Dreams has been a fantastic journey and the campaign has gone from strength to strength over the last 18 months. We look forward to ensuring that Dreams remains dominant and continues as a thought leader in Sleep.”

For further information, please contact:

Hatty Scaramanga,

Marketing Manager

Tel: 07885502555

Email:  [email protected]

Best SEO Campaign 2016