Posted on 25th June.
By in Featured, Online Marketing, Search

I have been in the SEO game since about early 2011, and whilst I consider my first job at Scott Keever SEO a foundation to the optimization itself, I had never explored the technical aspects of SEO.

In my current role at Inside Online however, I have been given the opportunity and responsibility to try my hand at more technical SEO activities.

It has taken me a while to learn, going from a clueless novice to being able to hold a decent tech conversation; however I feel I am finally able to pass on some words of wisdom for those looking to get passed the often overwhelming barriers of technical SEO. Here are my golden rules:

Practical over theory

If there’s one thing I’ve learnt since taking a further interest in technical SEO, it’s that trying technical recommendations out first or looking for something yourself is a much better way to learn than to just keep reading industry blogs.

Unsure if a site has an XML sitemap? Go and find out. How does the site operate when JavaScript is turned off? Take a look. It really is as simple as that.


Read and read some more

There are hundreds of articles online explaining in great detail how and when to perform almost every technical SEO activity.

Websites such as Moz offer a huge library of educational content that can help anyone no matter their technical prowess.

For more extensive website analysis, I found tools like Deep Crawl and Screaming Frog to be invaluable. I would also check out the more web development based teachings over at W3Schools.

Ask for advice

As I mentioned at the start of the article, it has only been during my time at Inside Online that I have been given the chance to learn more about technical SEO. It comes as no surprise then that there are colleagues here that know a great deal more about this area of SEO than I do, so why not ask their advice?

There is nothing embarrassing about asking peers for their advice or for help on how certain things should go. I would happily look naive to a colleague and find the correct resolution than fumbling around for myself and possibly finding the wrong answer.

Always keep learning

As SEO is constantly changing and evolving, so is the technical aspect of online marketing. Practices that worked a few years back are now like dinosaur relics in the modern era.

It is essential to stay up to date in this industry and it is very important to continue to read and learn as much as you can on a regular basis in order to keep improving your knowledge.


There you have it, just a few top tips when looking to dive into the often complex world of technical SEO.

Do you have any tools or tips I have missed out on? Please let me know in the comments!