Paid Search Solution

Paid Search also called pay per click advertising or PPC must be precise in order to achieve the best return for your spend. Paid search effectiveness is dependent on a number of factors that can be split into two groups, internal and external. Internal factors relate directly to your campaign; for example, quality scores and click through rates and are typical KPIs used to measure success. External factors include elements such as the quality of your landing page, the strength of your product or promotion and how other marketing channels interact with paid search. These external factors are essential to remain competitive. To ensure your success you need to look beyond the obvious click data to truly discover what really drives your business.

We deliver our precise solutions by understanding the entire journey from impression to conversion. A single keyword may convert but what really drove that conversion? Do other online or offline ads influence the conversion, do certain keywords perform better when it is raining, how does your competitions pricing or offers affect your campaign? When was the last time your paid search manager questioned more than click data? At Inside Online we train all our paid search managers in attribution and usability to ensure our clients fully understand where paid search fits into their wider marketing mix and how its effectiveness can be maximised.

How do you currently ensure your paid search budget achieves the visibility and conversion you need to maintain a competitive edge? Do you consider more than just click data with complete attribution analysis and usability testing? If the answer to any of these is no or you are unsure, get in-touch for a chat about how an Inside Online formulated solution can increase your success.