We take the time to understand your paid search landscape and find the areas with the highest opportunity to cost ratio. This is performed, by our consultants who see the finer points your campaign and market to provide quantifiable and actionable recommendations.

Prior planning prevents poor performance and this is never more true than with your paid search campaigns.

Whether starting out with a new campaign, or looking to improve on what you currently have, a clear understanding of where you stand and what you can achieve is crucial. Base your expectations on data and a clear understanding of campaign strategy and never lose sight of your goals.

Our understanding of paid search platforms is world class. We have been building campaign structures since the first ever release of Adwords and have evolved as the platforms have evolved. This gives us an insight in to why every change to the algorithm has happened and the effects it had or is having.

Google Adwords and all other paid search platforms are created on top of an algorithm designed to favour relevant well-built advertising campaigns.

Some platforms achieve this better than others, but with them all, your success depends on a keen understanding of how your campaign will be measured by these algorithms. Much like building a house the first point in which you can influence your potential returns is in the foundations of the campaign structure, get this wrong and all other efforts to improve your results will lack impact.

We optimise our campaigns constantly using technology to make real time adjustments based on bespoke rule based algorithms and human insights delivered by our paid search managers. This blend of reactive technological optimisation and proactive human intervention delivers new opportunities.

There is no such thing as a perfect paid search campaign, some have more opportunity than others but just as a market never stays static neither should a paid search campaign.

Whether it is being optimised for the time of day, seasonality, market forces, stock levels or even weather, improvement should always be sought. With so many ways of achieving greater returns from leaner more focused campaign, optimisation requires in-depth research and analysis on an on-going basis.

We understand the behavioural differences of mobile and tablet users and leverage tailored bid levels and ads for these device. Certain keywords may drive high conversions on a computer where they may be more research based on a mobile. We are experts in tailoring campaigns for mobiles and tablets.

The age of mobile and tablet is well an truly here with 18% of all paid search clicks coming from a tablet, targeting these devices is now crucial.

Although on the surface targeting mobiles and tablets using all the data you have built up in your campaign may appear simple, the reality is very different. The psychology of a mobile or tablet user is very different from a computer user and this influences the keywords searched and the user behaviour post click. Essentially mobiles and tablets require a completely different approach.

Using platforms such as facebook, youtube & linkedin we can target your ads based on interests, careers, sentiment and life moments. These new targeting options plus the various media rich media that can be used in your adverts requires careful planning, delivery and measurement.

Paid search used to be confined to search engines but as the social web has developed it has presented a whole host of new ways to reach out to your target audience earlier in the buying cycle.

Not every platform is suitable for every business we can help you understand which could drive profitable results for your business and which probably won’t. The highest impact comes from a finely tuned campaign leveraging both search and social to capture your audience at the interest stage of the buying cycle and convert at the decision stage.

We run multi-channel campaigns across platforms whilst focusing on a single R.O.I target. Using the latest multi channel attribution and tag management technology we can help you understand how each channel performs individually, but more importantly how each channel influences the others.

Depending on the type of business you run there are a number of paid search channels to get your products and services in front of your potential customers, including product-listings, Google places, content placement, retargeting and display networks.

These all have their individual technicalities and applications that only suit certain types of businesses and campaigns. Nearly every business should be using at least one of these channels in conjunction with their main paid search campaign if not more.

We are experts in user experience design and conversion. We apply our methodologies to landing pages and increase the returns of our paid search campaigns. Whether running a campaign to generate lead or sales in any industry, we deliver a programme of continuous testing to improve your ROI.

One of the most important factors for all paid search campaigns is where you land your potential customers.

If you are not focusing on landing page and funnel optimisation then you are not getting the most out of your traffic and you are not as competitive as you could be. Incrementally increasing the conversion rate of your site brings great returns allowing you to maintain a solid ROI whilst increasing your prominence and volume of paid traffic. For this to be successful a number of continuous tests are required to improve the structure, flow, messaging and visual elements of your pages.

We have partnered with DC Storm as our intelligent automation platform. By implementing their modular multi-channel measurement, attribution, reporting and optimisation systems, we have achieved impactful improvements across many mature paid search campaigns.

This powerful solution in conjunction with our own internal workflow management solution ITOM PPC helps us stay ahead of the curve.

Managing leading paid search campaigns creates a large number of challenges, working with vast amounts of data, reacting to multiple market fluctuations, developing intelligent automation, etc. We believe that the most efficient and effective paid search management solution is created with a blend of world-class executives and cutting edge technology.

We audit your online estate to recommend specialist tools, dashboards, reports and tests to deliver the insights for meaningful change. Then we set up your analytics and create business focused dashboards, build testing methodologies and implement the right analytics technology for your goals.

Gathering and understanding the vast amount of data available to digital marketers is key to making informed decisions. There are many solutions available to track, measure and report on the performance of your website and users from general tools such as Google Analytics to more specialist platforms such as Click Tale and User Voice. Our team holds years of experience setting up and delivering meaningful reports from these tools.