Paid Search Marketing & Analytics
Google Adwords has always been the most accountable form of online marketing providing a clear and direct return on investment. Since the creation of Adwords paid search has evolved to include numerous mediums and channels including mobile, social, display, retargeting, product and local adverts. Understanding where each of these fit in your customer journey and how Paid search can influence, as well as convert your prospective customers is crucial.
Applying your paid search budget effectively requires data and analysis in order to achieve a lean investment with maximum returns. Our team of paid search professionals are all mathematics graduates with a keen eye for data and statistical modelling. This mindset aided by leading analytics and attribution technology ensures we constantly test and improve our clients campaigns to create a true performance fuelled approach.
Terrys Fabrics - Case Study
With the involvement of Inside Online the campaign has gone from strength to strength, becoming ever more specialist and flexible to both mine and the markets needs.Paul McGuiness - MDSee Case Study288%
Assisting the buying cycle
We know that given the right conditions and the opportunity we can improve performance of any paid search campaign. Not just in terms of traffic, revenues or even direct ROI, but how PPC contributes further up and down the buying cycle.James Clayton - Operations DirectorHigh Performing PPC
We believe in the power of technology to assist, not replace, human campaign optimisation. As well as employing some of the best available technology we have also built our own proprietary tool ITOM PPC to effectively manage our internal workflow process.Incredibly Effective