We provide SEO insights into an Industry expecting to see 23 million passengers in 2015
In the world of SEO & digital marketing, data defines us, data measures us and data drives us. We see past the physical appearance of campaigns and look straight to the core of the data to build a view of the online landscape. We wanted to show you a view of The Cruise Holidays market. Having access to data has been a constant passion of ours for years and we have acquired data from a huge array of sources in order to build our reports.
Our report looks at the top 20 websites within the Cruise Holidays market, examining in detail at aspects such as Seasonal Trends, Keyword Competitiveness and Visibility vs Authority, to name a few.
Our top findings are as follows: We can see that 2014 showed an increase in search volume compared to 2013. Cruise Holidays is a growing sector showing a year on year incline in search volume for search terms. According to The Cruise Experts the UK cruise market is still growing and retains its position as No.1 in Europe. The Mediterranean remains the go-to destination although Northern Europe looks set to become the top choice for cruising. The increase in social media influence, content marketing campaigns, brand ambassadors and fierce competition within the industry means it is more important now more than ever for companies to cement their positions within the search engines.
1. 5 out of 20 of the websites which we analysed were down on average growth compared to the other websites from September 2014- 2015.
4. 5 out of the 20 websites we initially looked at were seen to be under performing.
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