Digital Report Overview

We’ve produced a 2017 University Sites Market Performance Report.

The report enables industry leaders gain a greater understanding of how they measure against their competitors in the digital landscape.

This report looks at the top university websites, producing an analysis that ranks the best performers against each other. The report gives a qualitative score on each individual brand’s performance across 9 key performance metrics. Metrics like Brand Reach Score, Link Authority & SEO visibility change year on year.

The report now only includes data from the best performers, but don’t worry if you can’t see your company, we source data across the whole industry to produce this report. Just ask and we’ll be happy to send you through the data that includes your company.

Your latest industry insights produced by Inside Online a leading SEO Company

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10 Minutes Reading time
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Featured Brands

  • ox.ac.uk
  • cam.ac.uk
  • lse.ac.uk
  • birmingham.ac.uk
  • ed.ac.uk
  • sheffield.ac.uk
  • nottingham.ac.uk
  • manchester.ac.uk
  • gla.ac.uk
  • kcl.ac.uk
  • leeds.ac.uk
  • bris.ac.uk
  • imperial.ac.uk
  • warwick.ac.uk
  • kent.ac.uk
  • cardiff.ac.uk
  • southampton.ac.uk
  • exeter.ac.uk
  • liverpool.ac.uk
  • ncl.ac.uk
  • westminster.ac.uk
  • bath.ac.uk
  • gre.ac.uk
  • sussex.ac.uk
  • ntu.ac.uk
  • le.ac.uk
  • essex.ac.uk
  • dur.ac.uk
  • strath.ac.uk
  • port.ac.uk
  • abdn.ac.uk
  • bcu.ac.uk
  • swansea.ac.uk
  • city.ac.uk
  • dmu.ac.uk
  • reading.ac.uk
  • york.ac.uk
  • brookes.ac.uk
  • st-andrews.ac.uk
  • aston.ac.uk
  • qmul.ac.uk
  • mmu.ac.uk
  • uea.ac.uk
  • salford.ac.uk
  • uwe.ac.uk
  • napier.ac.uk
  • arts.ac.uk
  • hw.ac.uk
  • uclan.ac.uk
  • bbk.ac.uk
  • aber.ac.uk

Brand Searches Top 5

  • lse.ac.uk
  • birmingham.ac.uk
  • ox.ac.uk
  • cam.ac.uk
  • sheffield.ac.uk

Owned Social Score Top 5

  • ox.ac.uk
  • cam.ac.uk
  • lse.ac.uk
  • birmingham.ac.uk
  • kcl.ac.uk

Top 4 Report Findings

lse.ac.uk has the best Link Authority Score in the industry
salford.ac.uk has a high volume of referring links, however the average link is of poor quality
Sites that have grown considerably in SEO visibility YOY are: birmingham.ac.uk, essex.ac.uk and cardiff.ac.uk.
Sites that have stagnated in the last year and have seen little to no online growth are; salford.ac.uk & ed.ac.uk.

Competitive digital insights in your market.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

You can request a free no-obligation copy of any report and we'll email it straight to you. If you have a specific industry which we have not covered, please let us know.

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