Digital Report Overview

According to cruise market watch, the cruise industry has an annual passenger compound growth rate of 6.55% from 1990 – 2019.  To date, this has been driven by larger capacity new builds and ship diversification, more local ports, more destinations and new on-board/on-shore activities that match demands of consumers.

According to eye for travel, growth within the industry is now described as ‘fast’ rather than the ‘steady’ of a few years ago, with 2017 forecasts for company earnings including rises of 25%. As the industry pulls out all the digital stops, passenger numbers are expected to top 24 million next year and Cruise Market Watch says they have been rising at an annual rate of around 12%.

With online competition at an all-time high it is important now more than ever for companies to solidify their position within search engines.

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Featured Brands

  • thomson cruises
  • p&o cruises
  • co op travel
  • cruise deals
  • princess cruises
  • celebrity cruises
  • iglu cruise
  • cunard
  • planet cruise
  • royal caribbean cruise
  • carnival cruise
  • fred olsen cruises
  • ncl cruises
  • viking cruises
  • saga cruises
  • oceania cruises
  • costa cruises
  • crystal cruises
  • viva voyage
  • emerald waterways
  • cruise direct
  • seabourn cruises
  • cruise1st
  • rol cruise
  • cruisenation
  • holland america cruises
  • avalon cruises
  • star clippers
  • amawaterways
  • hurtigruten cruise
  • voyages to antiquity
  • cruise and maritime voyages
  • virgin holidays cruises
  • cruise southampton
  • hebridean cruises
  • azamara club cruises
  • arena travel
  • silver sea
  • travel bag cruises
  • cruise holidays uk
  • msccruises
  • variety cruises
  • kuoni cruses
  • rssc cruises
  • hl cruises
  • cruise offers uk
  • adore cruises uk

Top 10 Performers

  • thomson.co.uk
  • ncl.com
  • kuoni.co.uk
  • travel.saga.co.uk
  • pocruises.com
  • iglucruise.com
  • royalcaribbean.co.uk
  • cooptravel.co.uk
  • virginholidayscruises.co.uk
  • cruise1st.co.uk

Under Performers

  • rssc.com
  • oceaniacruises.com
  • varietycruises.com
  • silversea.com
  • arenatravel.com
  • hollandamerica.com
  • vikingcruises.co.uk
  • seabourn.com
  • hl-cruises.com
  • voyagestoantiquity.com
  • cruisesouthampton.com

Top 4 Report Findings

The industry has seen an overall online growth of 20.20% in the last year.
Thompson is top of the market in terms of visibility, based on Search Metrics data.
Brands that have seen some impressive results this year are Co-op Travel, Kunoi and Planet Cruise.
Given the sites domain authority and organic visibility Viking Cruises could be labelled as under performing.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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