Digital Report Overview

According to Ibis World, The Florists industry has performed poorly over recent years. Like many specialist retail industries, external competition and a rapidly changing market that has devalued the specialist skill of floristry have significantly affected the industry.
Over the five years to 2017, IBISWorld expects total industry revenue to fall at a compound annual rate of 2.4% to total an estimated £1.1 billion in the current year. In 2016-17, revenue generated by the industry is expected to increase by 0.1% as some key drivers of growth improve, including online spending. With the market fluctuating and competition at an all-time high, it is important now more than ever for companies to solidify their positions within the search engines.

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Featured Brands

  • moonpig
  • interflora
  • next flowers
  • bloom and wild
  • serenata flowers
  • flowers by post
  • flying flowers
  • prestige flowers
  • debenhams flowers
  • mc queens
  • flowers direct
  • flowers for funerals
  • baby blooms
  • scilly flowers
  • waitrose florist
  • arena flowers
  • rainbow flowers
  • ftd
  • e florist
  • flower station
  • bunches co uk
  • petalon
  • ferguson flowers
  • 1800 flowers
  • home bargains flowers
  • teleflora
  • great british florist
  • clare florist
  • flowers same day
  • venus flowers
  • from you flowers
  • I florist
  • apple yard flowers
  • direct 2 florist
  • pro flowers
  • flowercard co uk
  • homeland florists
  • flower fete
  • jane packer delivered
  • flowers by nattrass
  • wards the florist
  • welch the florist
  • eden 4 flowers
  • tele florist
  • my florist

Top 10 Performers

  • moonpig.com
  • interflora.co.uk
  • serenataflowers.com
  • waitroseflorist.com
  • nextflowers.co.uk
  • debenhamsflowers.com
  • flyingflowers.co.uk
  • eflorist.co.uk
  • appleyardflowers.com
  • bunches.co.uk

Under Performers

  • 1800flowers.com
  • ftd.com
  • teleflora.com
  • petalon.co.uk
  • flowercard.co.uk
  • fromyouflowers.com
  • iflorist.co.uk
  • bloomandwild.com
  • myflorist.co.uk
  • mcqueens.co.uk
  • homelandflorists.co.uk

Top 4 Report Findings

The industry has seen an overall online growth of 41.35% in the last year.
Moonpig is top of the market in terms of visibility, based on Search Metrics data.
Interflora & Serenata Flowers have dropped visibility year on year. However both are showing potential in short term opportunity, given the number of keywords on page 2 and 3 of Google.
Given the sites domain authority and organic visibility Bloom and Wild could be labelled as under performing.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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