According to Ibis World, The Florists industry has performed poorly over recent years. Like many specialist retail industries, external competition and a rapidly changing market that has devalued the specialist skill of floristry have significantly affected the industry.
Over the ﬁve years to 2017, IBISWorld expects total industry revenue to fall at a compound annual rate of 2.4% to total an estimated £1.1 billion in the current year. In 2016-17, revenue generated by the industry is expected to increase by 0.1% as some key drivers of growth improve, including online spending. With the market ﬂuctuating and competition at an all-time high, it is important now more than ever for companies to solidify their positions within the search engines.
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