Digital Report Overview

A 2016 footwear consumer market report by Mintel Academic tells us “Fit remains a big issue in footwear, with people wanting more retailers to offer help to find better fitting shoes. Wearable technology has become increasingly apparent in the footwear sector and it has the potential to revolutionise the future of footwear as smart shoes look to improve fit as well as track health and wellness.”

With the growth of this sector comes increased competition meaning companies must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

 
  • jd sports
  • office shoes
  • schuh
  • footasylum
  • zalando
  • size
  • kurt geiger
  • shoe zone
  • deichmann
  • public desire
  • russell and bromley
  • shoeaholics
  • jones bootmaker
  • pavers
  • moda in pelle
  • treds
  • charles clinkard
  • footpatrol
  • aldo shoes
  • cloggs
  • sarenza
  • daniel footwear
  • dune london
  • ecco shoes uk
  • herring shoes
  • jake shoes
  • sports shoes com
  • offspring shoes
  • sole trader outlet
  • hotter shoes uk
  • legend footwear
  • robin elt shoes
  • mastershoe
  • the natural shoe store
  • coogan london
  • sole trader shoes
  • kickz com
  • ego footwear
  • rubber sole uk
  • fly london shop
  • shoe store co uk
  • kick game sneekers

Top 10 Performers

  • zalando.co.uk
  • office.co.uk
  • schuh.co.uk
  • jdsports.co.uk
  • dunelondon.com
  • soletraderoutlet.co.uk
  • footasylum.com
  • shoezone.com
  • size.co.uk
  • kurtgeiger.com

Under Performers

  • kickz.com
  • footpatrol.co.uk
  • deichmann.com
  • aldoshoes.com
  • offspring.co.uk
  • danielfootwear.com
  • modainpelle.com
  • mastershoe.co.uk
  • ego.co.uk

Top 4 Report Findings

The industry has seen an overall online growth of 43.38% in the last year.
Zalando is top of the market in terms of visibility, based on Search Metrics data.
Brands that have seen some impressive results this year are Public Desire, Shoezone and Treds.
Given the sites domain authority and organic visibility Deichmann could be labelled as under performing.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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