According to Deloitte, many life insurance companies are facing existential challenges to the foundation of their value proposition. Among them are rising customer expectations for personalised products and services in an increasingly connected world, macro-shifts in the economy and culture that threaten to dismantle their traditional business models, as well as new categories of exposures that offer both growth opportunities and inherent bottom-line risks. The competition within the industry is high and companies must secure their positions within the search engines to ensure a profitable year ahead.
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