Digital Report Overview

According to Deloitte, many life insurance companies are facing existential challenges to the foundation of their value proposition. Among them are rising customer expectations for personalised products and services in an increasingly connected world, macro-shifts in the economy and culture that threaten to dismantle their traditional business models, as well as new categories of exposures that offer both growth opportunities and inherent bottom-line risks. The competition within the industry is high and companies must secure their positions within the search engines to ensure a profitable year ahead.

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18 Pages Length
10 Minutes Reading time
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Featured Brands

  • First Direct
  • Post Office
  • Aviva
  • Directline
  • Admiral
  • The Aa
  • Legal And General
  • Standard Life
  • Scottish Widows
  • Vitality
  • Lv
  • U Switch
  • Saga
  • Aegon
  • Zurich
  • Axa
  • Friends Life
  • Royal London
  • Nfu Mutual
  • Cancer Research Uk
  • Old Mutual
  • Aig
  • Sunlife
  • Smart Insurance
  • Ellipse
  • One Family
  • Rias
  • Aig Life
  • April Uk
  • Health Matters
  • Sloc
  • Better Protect
  • Pulse Insurance
  • Insured Life
  • The Insurance Surgery
  • Over 50 Choices
  • Smp Healthcare
  • Luxury Medical
  • Liciuk
  • Future General
  • British Seniors Insurance Agency

Top 10 Performers

  • theaa.com
  • postoffice.co.uk
  • aviva.co.uk
  • saga.co.uk
  • firstdirect.com
  • admiral.com
  • directline.com
  • lv.com
  • legalandgeneral.com
  • vitality.co.uk

Under Performers

  • pulse-insurance.co.uk
  • the-insurance-surgery.co.uk
  • insured-life.co.uk
  • luxurymedical.co.uk
  • futuregenerali.in
  • liciuk.com
  • smphealthcare.com
  • betterprotect.co.uk

Top 4 Report Findings

One of the most improved sites was the Sunlife with a YOY visibility increase of 100%
One of the hardest hit was Zurich with a YOY visibility decrease of 81%
Admral showed short term potential with over 69,000 unique keywords on pages 2 and 3 of Google
The Post Office showed a high rate of link acquisition with over 7800 unique linking domains acquired

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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