Digital Report Overview

According to Ibis World, Online wine specialists now make up five of the top 10 most used websites for buying wine, while approximately 72% of industry revenue is derived from selling wine confidence.

Despite a general decline in per capita alcohol consumption in the United Kingdom, the industry has grown sharply over the past five years. This has been a result of the substantial consumer shift towards online retailing.

Over the decade through 2021-22, the industry’s contribution to the economy, as measured by industry value added, is forecast to increase at a compound annual rate of 8.5%. In comparison, UK GDP is expected to grow at a compound annual rate of 2.3% over the same period. This suggests that the industry is in the growth stage of its life cycle. With competition at an all-time high, companies should solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • naked wines
  • laithwaites
  • majestic
  • bargain booze
  • virgin wines
  • master of malt
  • the wine society
  • Sunday times wine club
  • the whisky exchange
  • bbr
  • oddbins
  • waitrose cellar
  • drink supermarket
  • beer hawk
  • calais wine
  • the drink shop
  • tanners wines
  • wine direct
  • slurp
  • corks out
  • drink finder
  • roberson wine
  • the champagne company
  • urban drinks
  • 31dover
  • vip bottles
  • bring a bottle
  • loch fyne whiskies
  • liquor online
  • gerrys uk
  • fine wines direct uk
  • whiskys co uk

Top 10 Performers

  • 31dover.com
  • vipbottles.co.uk
  • bargainbooze.co.uk
  • gerrys.uk.com
  • drinkfinder.co.uk
  • liquoronline.co.uk
  • calaiswine.co.uk
  • virginwines.co.uk
  • beerhawk.co.uk
  • thewhiskyexchange.com

Under Performers

  • robersonwine.com
  • bringabottle.co.uk
  • slurp.co.uk
  • finewinesdirectuk.com
  • urban-drinks.co.uk
  • liquoronline.co.uk
  • vipbottles.co.uk
  • whiskys.co.uk

Top 4 Report Findings

The industry has seen a growth of 20.43% in the last year.
Brands such as Majestic are topping the market with an organic search volume score of over 7,080
31dover have made significant improvements over the last 12 months with a 469% increase in organic YOY visibility.
Social presence within the industry is fairly low even for top players. However those with the most social presence are also the ones topping the content performance table.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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