By 2018, the global beauty industry will be valued at £374 billion, according to forecasts from Research and Markets.
Growth will be driven by evolving demographics, new products, formats and formulations, dynamic distribution channels and technologies, and, of course, innovative thinking—all focused on one thing: the global beauty consumer.
Every year, these consumers are confronted by thousands upon thousands of new beauty care products, so brand success is always far from assured. That’s why savvy product developers and brand marketers spend so much time seeking the most critical resource of all: knowledge. With online competition at an all-time high, companies must solidify their positions within the search engines to ensure a profitable year ahead.
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