Digital Report Overview

By 2018, the global beauty industry will be valued at £374 billion, according to forecasts from Research and Markets.

Growth will be driven by evolving demographics, new products, formats and formulations, dynamic distribution channels and technologies, and, of course, innovative thinking—all focused on one thing: the global beauty consumer.

Every year, these consumers are confronted by thousands upon thousands of new beauty care products, so brand success is always far from assured. That’s why savvy product developers and brand marketers spend so much time seeking the most critical resource of all: knowledge. With online competition at an all-time high, companies must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • sephora
  • avon
  • boots
  • super drug
  • kiehls
  • beauty bay
  • feel unique
  • look fantastic
  • aveda
  • cult beauty
  • smashbox
  • all beauty
  • benefit cosmetics
  • the body shop
  • qvcuk
  • eyes lips face - ELF
  • salon services
  • sleek makeup
  • escentual
  • semichem
  • naturisimo
  • victoria health
  • beauty expert
  • gorgeous shop
  • urban retreat
  • hq hair
  • beauty express
  • xtras
  • nars cosmetics
  • sally express
  • the beauty store
  • ghd hair
  • original additions
  • spacenk

Top 10 Performers

  • boots.com
  • superdrug.com
  • qvcuk.com
  • lookfantastic.com
  • feelunique.com
  • ghdhair.com
  • cultbeauty.co.uk
  • thebodyshop.com
  • beautybay.com
  • sephora.com

Under Performers

  • semichem.co.uk
  • urbanretreat.co.uk
  • kiehls.co.uk
  • narscosmetics.co.uk
  • beautyexpress.co.uk
  • beautyexpert.com
  • smashbox.co.uk
  • xtras.co.uk
  • thebeautystore.co.uk

Top 4 Report Findings

The industry has seen a growth of 32% in the last year.
Boots is topping the market with an organic search volume towering over competators
Benefit Cosmetics have made significant improvements over the last 12 months with a 991% increase in organic YOY visibility.
Social presence within the industry is high especialy top players. However those with the most social presence are also the ones topping the referring domains table.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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