Digital Report Overview

A recent industry report by WhichBingo states “By the end of 2016 it looks like the majority of the top UK bingo brands have either given up on SEO as a marketing practice or are executing their SEO strategy so badly that it is not succeeding and is simply a waste of time, resource and money.

Or, it could be that smaller, SEO-focused brands are so good at SEO that major brands simply cannot compete with the ‘white-hat’ only methods that their corporate governance obligates them to use. Major brands in general seemingly are not effecting Google SERPS with their strategies. Apart from Foxy, Gala and Sky none of the other top brands can hold their heads high regarding their SEO performance, according to our research.”

Online Bingo competition is at an all-time high. With this in mind, companies must solidify their position within search engines to ensure a profitable year ahead.

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Featured Brands

 
  • betfred
  • jackpotjoy
  • gala bingo
  • tombola
  • mecca bingo
  • heart bingo
  • sun bingo
  • sky bingo
  • foxy bingo
  • costa bingo
  • wink bingo
  • ladbrokes bingo
  • fabulous bingo
  • coral bingo
  • 888 ladies
  • kitty bingo
  • robin hood bingo
  • moon bingo
  • bet365 bingo
  • butlers bingo
  • city bingo
  • booty bingo
  • lucky pants bingo
  • mirror bingo
  • vernons bingo
  • caesars bingo
  • bingoport
  • bingo extra
  • comfy bingo
  • health bingo
  • paddypower bingo
  • wow bingo
  • stv bingo
  • williamhill bingo
  • game village
  • 32red bingo
  • give back bingo
  • lucky ladies bingo
  • spice bingo
  • daily record bingo
  • unibet bingo
  • bingotastic
  • bingo mum
  • national lottery bingo

Top 10 Performers

  • national-lottery.co.uk
  • ladbrokes.com
  • paddypower.com
  • coral.co.uk
  • williamhill.com
  • jackpotjoy.com
  • betfred.com
  • galabingo.com
  • bingoport.co.uk
  • sunbingo.co.uk

Under Performers

  • 32redbingo.com
  • vernons.com
  • gamevillage.com
  • citybingo.com
  • butlersbingo.com
  • unibet.co.uk
  • bingoextra.com
  • bet365.com
  • luckypantsbingo.com
  • mirrorbingo.com
  • moonbingo.com

Top 4 Report Findings

The industry has seen an overall online growth of 18.01% in the last year.
Brands that have seen some impressive results this year are Bingo Mum, Jackpot Joy and Mecca Bingo.
Lucky Pants Bingo dropped visibility considerably year on year (86%).
Given the sites domain authority and organic visibility UniBet could be labelled as under performing.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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