A recent industry report by WhichBingo states “By the end of 2016 it looks like the majority of the top UK bingo brands have either given up on SEO as a marketing practice or are executing their SEO strategy so badly that it is not succeeding and is simply a waste of time, resource and money.
Or, it could be that smaller, SEO-focused brands are so good at SEO that major brands simply cannot compete with the ‘white-hat’ only methods that their corporate governance obligates them to use. Major brands in general seemingly are not eﬀecting Google SERPS with their strategies. Apart from Foxy, Gala and Sky none of the other top brands can hold their heads high regarding their SEO performance, according to our research.”
Online Bingo competition is at an all-time high. With this in mind, companies must solidify their position within search engines to ensure a proﬁtable year ahead.
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