We’ve produced an updated version of our previous Car Hire 2016 Report. The reports are produced to enable industry leaders gain a greater understanding of how they measure against their competitors in the digital world.
A new market report published by Lucintel says “The future of the global car rental industry looks good with opportunities in the on-airport and off-airport market segment” “The global car rental industry is forecast to grow at a CAGR of 5.6% from 2016 to 2021. The major drivers of growth for this market are rising global tourism industry, increasing globalization of corporate operations, and increasing income levels across the globe.”
If Lucintel’s predictions are correct this means that large Car Hire companies need to solidify their positions within the search engines and smaller players are going to have to make significant improvements to their online strategies to ensure a profitable year ahead.
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