Digital Report Overview

We’ve produced an updated version of our previous Car Hire 2016 Report. The reports are produced to enable industry leaders gain a greater understanding of how they measure against their competitors in the digital world.

A new market report published by Lucintel says “The future of the global car rental industry looks good with opportunities in the on-airport and off-airport market segment” “The global car rental industry is forecast to grow at a CAGR of 5.6% from 2016 to 2021. The major drivers of growth for this market are rising global tourism industry, increasing globalization of corporate operations, and increasing income levels across the globe.”

If Lucintel’s predictions are correct this means that large Car Hire companies need to solidify their positions within the search engines and smaller players are going to have to make significant improvements to their online strategies to ensure a profitable year ahead.

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Featured Brands

  • enterprise rent a car
  • holiday autos
  • europcar rental
  • hertz car hire
  • avis car hire
  • sixt car rental
  • budget car hire
  • thrifty car rental
  • easirent
  • salford van hire
  • northgate vehicle hire
  • green motion
  • alamo car rental
  • national car rental
  • firefly car rental
  • rental cars com
  • centauro
  • affordable car hire
  • goldcar rental
  • carjet
  • afford rent a car
  • practical car hire
  • malaga airport car hire
  • arnold clark rental
  • zest car rental
  • autoeurope car hire
  • indigo car hire
  • dorset vehicle rentals
  • dollar car hire
  • rhino car hire
  • holiday cars
  • amt vehicle rental
  • do you spain car hire
  • record rent a car
  • premiere velocity
  • car rentals co uk
  • nova car hire
  • nationwide hire uk
  • easycar rental
  • shb car hire
  • thriftycars4rent
  • auto click rental
  • vroom vroom vroom rental

Top 10 Performers


Under Performers


Top 4 Report Findings

The industry has seen an overall online growth of 32.76% in the last year.
Enterprise Car Hire is at the top of the market in terms of visibility, based on Search Metrics data.
Brands that have seen some impressive results this year are Affordable Car Hire, Car Rentals Uk and Budget Uk.
Easy Car dropped visibility considerably year on year (-70%).

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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