Digital Report Overview

According to Lingerie Insight, The Global Market Review of Lingerie – Forecasts to 2022 estimates that the world bra market is worth £16.42bn, accounting for 55.5% of the total lingerie retail sector.
Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important to a woman’s purchase in the other continental regions.
The world briefs market, meanwhile, is valued at £9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.
These figures suggest that the value of the global lingerie retail market is on track to reach £30.65bn by 2020, as originally predicted by Just Style last year. With the expanding online market and the increase in consumer demand, companies must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • ann summers
  • victorias secret
  • la senza
  • love honey
  • agent provocateur
  • boux avenue
  • honour
  • ultimo
  • bare necessities
  • bondara
  • curvy kate
  • stockings hq
  • fig leaves
  • rigby and peller
  • spicy lingerie
  • l agent
  • wonder bra
  • sparkling strawberry
  • uk tights
  • bra stop
  • belle lingerie
  • freya lingerie
  • blue bella
  • leia lingerie
  • harmony store
  • bras and honey
  • katys boutique
  • bravo
  • seriously sensual
  • bed time flirt
  • uk triumph
  • uk intimissimi

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Top 4 Report Findings

The industry has seen a growth of 29.80% in the last year. is topping the market with an organic search table have made significant improvements over the last 12 months with a 295% increase in organic YOY visibility.
The biggest brand names also have some of the biggest social presence.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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