According to Lingerie Insight, The Global Market Review of Lingerie – Forecasts to 2022 estimates that the world bra market is worth £16.42bn, accounting for 55.5% of the total lingerie retail sector.
Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important to a woman’s purchase in the other continental regions.
The world briefs market, meanwhile, is valued at £9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.
These ﬁgures suggest that the value of the global lingerie retail market is on track to reach £30.65bn by 2020, as originally predicted by Just Style last year. With the expanding online market and the increase in consumer demand, companies must solidify their positions within the search engines to ensure a proﬁtable year ahead.
Your latest industry insights produced by Inside Online a leading SEO Company
Includes competitive insight into:
You can request a free no-obligation copy of any report and we'll email it straight to you. If you have a specific industry which we have not covered, please let us know.
We hate people who spam or sell your email address. It's safe with us. ICO Registration: ZA094207