Digital Report Overview

According to Ibis Word, improving consumer confidence and rising household income over much of the past five years have supported solid revenue growth. However, demand for sporting goods and participation in activities have generally been volatile and subject to international sporting events such as the Olympics, while competition from non-specialist retailers has expanded. As a result, industry operators have reduced prices with constraining margins.

Products in the athletics clothing and footwear category include sweatshirts, shorts, t-shirts and various types of footwear specific to certain sports. This category is the largest segment and is expected to account for 37.8% of revenue in 2016-17. The importance placed on having the correct footwear for prevention of injury maintained sales within this sector at the start of the period when discretionary spending remained somewhat constrained.

With uncertainty in the market and increasing competition online, retailers must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • mothercare
  • mountain warehouse
  • cotswold outdoor
  • snow and rock outdoor clothing
  • ellis brigham
  • gooutdoors
  • tiso
  • tog 24
  • absolute snow
  • taunton leisure
  • camping world
  • decathlon sports
  • attwoolls
  • millets stores
  • outdoor action
  • ultralight outdoor gear
  • columbia sportswear
  • outdoor look
  • winfields outdoors
  • outdoor megastore
  • gap year travel store
  • outdoorgearlab
  • outdoor world direct
  • trespass outdoor clothing
  • all outdoor ltd
  • rohan outdoor clothing
  • blacks outdoor retail
  • outwell camping
  • vango camping
  • field and trek com
  • world of camping ltd
  • kathmandu outdoor clothing
  • simply hike clothing

Top 10 Performers


Under Performers


Top 4 Report Findings

The industry has seen a growth of 27.45% in the last year. is topping the market with an organic search table
Outdoor Look have made significant improvements over the last 12 months with a 1206% increase in organic YOY visibility.
Social presence within the industry is low on average. However those with the most social presence are also the ones topping the referring domains table.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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