According to Ibis Word, improving consumer confidence and rising household income over much of the past five years have supported solid revenue growth. However, demand for sporting goods and participation in activities have generally been volatile and subject to international sporting events such as the Olympics, while competition from non-specialist retailers has expanded. As a result, industry operators have reduced prices with constraining margins.
Products in the athletics clothing and footwear category include sweatshirts, shorts, t-shirts and various types of footwear specific to certain sports. This category is the largest segment and is expected to account for 37.8% of revenue in 2016-17. The importance placed on having the correct footwear for prevention of injury maintained sales within this sector at the start of the period when discretionary spending remained somewhat constrained.
With uncertainty in the market and increasing competition online, retailers must solidify their positions within the search engines to ensure a profitable year ahead.
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