Digital Report Overview

According to Ibis World, The Online Sofa Retail Market has grown strongly over the past five years. An improving economy combined with rising levels of consumer confidence has led to increased demand for industry services as expenditure on discretionary items increased.

Following the global recession in 2008, consumers became more value conscious. This supported growth in the industry, as consumers migrated online in search of bargains. The industry is in its infancy, meaning it started the period at a low base.
Over the past decade, online furniture retailing has lagged behind other areas of e-commerce, partly because furniture is relatively difficult and expensive to deliver. However, this trend is gradually changing as operators’ logistics have improved. With the growth of this sector comes increased competition meaning companies must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • dfs
  • wayfair
  • furniture village
  • habitat
  • scs
  • sofa
  • sofology
  • perfect home
  • made
  • dwell
  • loaf
  • harveys furniture
  • sofa sofa
  • fishpools
  • sterling furniture
  • futon company
  • furniture choice
  • leelong lands
  • hsl chairs
  • cousins furniture
  • sofas and stuff
  • willow and hall
  • sofasworld
  • ahf
  • nabru
  • darlings of chelsea
  • forrest furnishing
  • barker and stone house
  • furniture123
  • multi york
  • house of fraser made to order sofas
  • g plan
  • heals
  • stokers furniture
  • cookes furniture
  • leather sofa world
  • ekornes
  • the sofa and chair
  • the sofa king
  • stocktons
  • hopewells
  • sofa work shop
  • designer sofas 4u

Top 10 Performers


Under Performers


Top 4 Report Findings

The industry has seen an overall online growth of 24.9% in the last year.
Wayfair is top of the market in terms of visibility, based on Search Metrics data.
Brands that have seen some impressive results this year are Furniture Choice, Cousins Furniture and Loaf.
Given the sites domain authority and organic visibility Heals could be labelled as under performing.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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