Digital Report Overview

We’ve produced a 2017 Outdoor Retailers Market Digital Insight Report.

The report enables industry leaders gain a greater understanding of how they measure against their competitors in the digital landscape.

This new report looks at the top websites within the industry, and produces an analysis that ranks the best performers against each other. The report gives a qualitative score on each individual brand’s performance across 9 key performance metrics. Metrics like Brand Reach Score, Link Authority & SEO visibility change year on year.

The report now only includes data from the best performers in the industry, but don’t worry if you can’t see your company, we source data across the whole industry to produce this report. Just ask and we’ll be happy to send you through the data that includes your company.

Your latest industry insights produced by Inside Online a leading SEO Company

20 Pages Length
10 Minutes Reading time
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Featured Brands

  • Decathlon
  • Cotswold Outdoor
  • Trespass
  • Snow And Rock
  • Gooutdoors
  • Ellis Brigham
  • Towsure
  • Tog 24
  • Ultimate Outdoors
  • Blacks Outdoor
  • Absolute Snow
  • Camping World
  • Taunton Leisure
  • Quechua
  • Field And Trek
  • Outwell
  • Gelert
  • Attwoolls
  • Outdoor Action
  • World Of Camping
  • Ultralight Outdoor Gear
  • Outdoor Look
  • Winfields Outdoors
  • Magic Mountain
  • Millets Outdoor
  • Simply Hike
  • Boutique Camping
  • Allout Door
  • Outdoor Gear Lab
  • Outdoor Megastore
  • Outdoor World Direct
  • Gap Year Travel Store
  • Tiso Outdoor
  • Think Outdoor

Brand Searches Top 5

  • Decathlon
  • Cotswold Outdoor
  • Trespass
  • Snow & Rock
  • Go Outdoors

Social Score Top 5

  • Quechua
  • Go Outdoors
  • Cotswold Outdoor
  • Decathlon
  • Blacks Outdoors

Top 4 Report Findings

Decathlon has the best Link Authority Score in the industry
Towsure has a high volume of referring links, however the average link is of poor quality
Brands that have grown considerably in SEO visibility YOY are: Outdoor Look, Winfeild Outdoors and The World of Camping.
Sites that have stagnated in the last year and have seen little to no online growth are: Trespass, Millets and Go Outdoors

Competitive digital insights in your market.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

You can request a free no-obligation copy of any report and we'll email it straight to you. If you have a specific industry which we have not covered, please let us know.

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