Digital Report Overview

According to Mintel The pet insurance market is currently experiencing strong growth with pet owners choose to take out cover. While Mintel expects this to prevail over the next few years, providers must continue to seek efficiencies, in order to contain costs and remain competitive. They must also find a balance between offering multiple products and cover levels – to appeal to a broad consumer base – and simplifying their propositions, so they are as easy to understand as possible.”

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Featured Brands

  • pet.morethan.com
  • tescobank.com
  • petplan.co.uk
  • animalfriends.co.uk
  • sainsburysbank.co.uk
  • directline.com
  • johnlewis-insurance.com
  • argospetinsurance.co.uk
  • money.asda.com
  • petsathome.com
  • pdsa.org.uk
  • agriapet.co.uk
  • bank.marksandspencer.com
  • lv.com
  • aviva.co.uk
  • vetsure.com
  • churchill.com
  • eandl.co.uk
  • healthy-pets.co.uk
  • buddies.co.uk
  • lifetimepetcover.co.uk
  • rspca.org.uk
  • purelypetsinsurance.co.uk
  • helpucover.co.uk
  • co-operativeinsurance.co.uk
  • nfumutual.co.uk
  • pet-insurance.co.uk
  • avidpetinsurance.co.uk
  • kcinsurance.co.uk
  • petguard.co.uk
  • aspcapetinsurance.com

Top 10 Performers

  • money.asda.com
  • bank.marksandspencer.com
  • tescobank.com
  • petsathome.com
  • aviva.co.uk
  • sainsburysbank.co.uk
  • rspca.org.uk
  • directline.com
  • pet.morethan.com
  • lv.com

Under Performers

  • agriapet.co.uk
  • co-operativeinsurance.co.uk
  • helpucover.co.uk
  • buddies.co.uk
  • petguard.co.uk
  • healthy-pets.co.uk
  • purelypetsinsurance.co.uk
  • vetsure.com
  • aspcapetinsurance.com
  • lifetimepetcover.co.uk
  • avidpetinsurance.co.uk

Top 4 Report Findings

The industry has seen a growth of 4.79% in the last year.
Big brands such as Asda, Marks & Spencer and Tesco Bank are shown to be dominant players within the market.
Sainsbury’s Bank have made significant improvements over the last 12 months with a 19% increase in organic visibility.
RSPCA are showing great promise in terms of link acquisition, dominating competitors and this is being transferred into market share.

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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