In recent years, there has been a huge rise in shoppable content. Particularly relevant to eCommerce sites, this approach seamlessly combines rich, interesting written and visual content, enabling quick purchasing within engaging content areas, either through product hotspot images or interactive page elements.
Most brands will have some form of content platform aimed at engaging readers and thus converting them into customers and brand advocates, although technology constraints and a lack of vision often result in this content sitting outside of the usual customer journey, far removed from products and services. Shoppable content looks to change this trend. Creating engaging content and product-rich environments for customers.
Read this report to find out more about shoppable content and who’s doing it best.
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