Digital Report Overview

Technavio’s research analyst predicts the global travel insurance market to grow steadily at a CAGR of 12% between 2016 and 2020. The rise of low-cost airlines is the primary growth driver for this market. With the emergence of low-cost airlines, there has been an increase in the number of airport passengers. This, in turn, has led to an increase in the gross travel insurance premium, which has hiked the profit margins of the top travel insurance vendors. With competiton in the market at an all time high, companies must solidify their positions within the search engines to ensure a profitable year ahead.

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Featured Brands

  • travelsupermarket.com
  • theaa.com
  • bank.marksandspencer.com
  • postoffice.co.uk
  • tescobank.com
  • bupa.co.uk
  • aviva.co.uk
  • sainsburysbank.co.uk
  • ageuk.org.uksaga.co.uk axa.co.uk
  • directline.com
  • lv.com
  • virginmoney.com
  • elephant.co.uk
  • morethan.com
  • endsleigh.co.uk
  • churchill.com
  • direct-travel.co.uk
  • johnlewis-insurance.com
  • gotravelinsurance.co.uk
  • staysure.co.uk
  • money.asda.com
  • insureandgo.com
  • travelinsurance.co.uk
  • columbusdirect.comuia.co.uk
  • avantitravelinsurance.co.uk
  • adrianflux.co.uk
  • atlasdirect.co.uk
  • benenden.co.uk
  • cheaptravelinsurance.com
  • justtravelcover.com
  • alphatravelinsurance.co.uk
  • flexicover.co.uk
  • goodtogoinsurance.com
  • jsinsurance.co.uk
  • unitetravelinsurance.com
  • annualtravelinsurance.com
  • holidaysafe.co.uk
  • worldnomads.co.uk
  • coverforyou.com
  • travelinsuranceplus.co.uk
  • leisureguardtravelinsurance.com
  • 247travelinsurance.co.uk

Top 10 Performers

  • sainsburysbank.co.uk
  • saga.co.uk
  • axa.co.uk
  • directline.com
  • lv.com
  • virginmoney.com
  • elephant.co.uk
  • direct-travel.co.uk
  • johnlewis-insurance.com
  • gotravelinsurance.co.uk

Under Performers

  • travelsupermarket.com
  • theaa.com
  • bank.marksandspencer.com
  • postoffice.co.uk
  • tescobank.com
  • bupa.co.uk
  • aviva.co.uk
  • morethan.com
  • endsleigh.co.uk

Top 4 Report Findings

One of the most improved sites was Direct-Travel with a YOY organic visibility increase of 143%
One of the hardest hit was Aviva with a YOY organic visibility decrease of -90%
money.asda showed an impressive short term potential with just short of 120000 unique keywords on pages 2 and 3 of Google
bank.marksandspancer showed a high rate of link acquisition with over 1200 reffering domains acquired

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Includes competitive insight into:

  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

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