So, we’re halfway through the year already.
The weather is finally fitting the right season and we’ve had more than a few days of sun! There might be two bank holidays in this month but that doesn’t mean we’ve been any less busy at Inside Online.
Carden Park Social
In our first big social of the year, we took to Carden Park to do some ‘team building’ activities… with the obligatory friendly competition, of course.
We made our way through building challenges and a treasure hunt complete with quizzes before taking on the 20ft tall inflatable obstacle course, Toxic Drop. It was no easy feat, especially in the rain!
We ended the day with a Segway slalom race and an extra round of a ski race to get some all-important bonus points.
The winners on the day were Team Gav (definitely no bonus points for a creative team name) which consisted of Andy C, Jess, Tom and Gavin. Well done guys!
All eyes on our Glasses Report
The findings from our latest Glasses Retailers Digital Insight Report were featured in two different industry publications in May.
Some standout findings were:
- Most of the top 10 retailers lost out on visibility from June 2017 – June 2018
- Specsavers and Vision Express shone on social
- Sunglass Hut has the best link authority score in the industry
You can read the full report here.
Shopping ads account for 60% of clicks on Google
A report by Merkle revealed that shopping campaigns are majorly dominating paid search click volume.
According to this Search Engine Land article, Merkle clients ‘spent 20 percent more on Google paid search in Q1 2018, on average, than the previous year, marking the fifth straight quarter to see year-over-year spend growth surpass 20 percent.’
Google shopping spend also reportedly increased by 40% year on year and product listing ad (PLA) impression increased by 47%.
So, clearly it pays to use paid search in retail sectors.
You can request the Merkle report here.
Mind your meta
Two years ago, Google appeared to increase the length of meta descriptions, allowing companies to cram more into their search results and provide a more detailed look at ‘what’s inside’ for the user. It now looks like they’re reverting to a shorter meta description, somewhere near the 155 characters.
Google’s Danny Sullivan took the flack for this on Twitter and tried his best to explain the situation to frustrated SEOs and site owners.
Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.
— Danny Sullivan (@dannysullivan) May 14, 2018
He then directed tweeters to a Search Engine Land article explaining that there is no need to change the length of your meta descriptions.
The article also says:
‘Google may or may not show 320 characters; Google may or may not show your meta description; and Google may or may not show content from your page. A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page.’
One thing is still clear – user intent is key when it comes to ALL aspects of Google listings.
Want to know more about the Google core algorithm update and why content is so important? Read our article all about it.
Welcome back, Google image search
When Google introduced the ‘view image’ button back in 2013, content providers noticed dramatic drops in traffic to their sites. Now Google was taking users directly to the standalone image, bypassing the page it originally sat on and therefore skipping the source.
The change affected Getty Images so much that they filed an anti-competition complaint and claimed that Google was diverting users from visiting their site. The settlement was agreed earlier this year and in February, Google confirmed that they would be removing the ‘view image’ button to ‘strike a balance between serving user needs and publisher concerns’.
Since the change, users have seen an average of a 37% increase in clicks from Google image search.
This is obviously a positive result, but it now means that SEOs who had become lax with their image optimisation will now need to focus on this as a priority. Hopefully, we should see even more improvements as the months roll on!
Mr & Mrs Ryan
Congratulations were very much in order this month when our SEO Campaign Manager Dave married his lovely wife Rhian.
Everyone had a fantastic day and now the newlyweds are looking forward to their honeymoon in New York.
To the bride and groom!
Keep an eye on our Newsroom for all things Inside Online.