Christmas tunes have wormed their way onto the office radio and mince pies have already done the rounds – it’s nearly the most wonderful time of the year again! But before you don your Christmas jumper, find out what happened in the world of digital marketing in November.
Google Trends now uses News, Images, Shopping and YouTube as sources
Content marketers, you’re going to love this one. Google has announced that data from other verticals will now be included in Google Trends to reflect users’ needs. That means you won’t just have access to real-time and non-real time web searches, but also relevant news articles and videos. Simon Rogers, Google News Lab’s Data Editor, explains all in this blog post.
Dreams and Inside Online win Bronze at the International Content Marketing Awards
‘Tis the season of awards, and Team IO were delighted to win Bronze at this month’s CMA Awards for our ‘Owning Sleep Through SEO’ campaign with Dreams. Sleep Matters Club, is your one-stop shop for everything bedtime related, from tips for stopping snoring to a guide to recognising night-time monsters!
Stop being a tease, Google tells AMP pages
Our Head of SEO, Harry, told us that from February 2018, AMP pages whose content is not comparable to (original) canonical page content will be penalised by the big guys. This means publishers like NBC, who currently use a teaser page to tempt readers to check out the full visual experience, won’t be in Google’s good books anymore, which hasn’t gone down too well.
More people used their phones to gobble up Black Friday deals than ever before
The annual shopping bonanza returned with a vengeance, with £1.4bn spent online by Brits (that’s a 11.7% increase on last year). Gemma, our Content Marketing Executive, found out that 65% of shoppers use their phones to make purchases on this day. According to Statista, it’s men, not women, who spend the most on Black Friday, with their bank accounts diminished by an average of £382.
Nate and Courtney hit Manchester for Conversion Elite
PPC Manager Nate and designer Courtney were treated to roster of international CRO (conversion rate optimisation) experts at this year’s Conversion Elite at Manchester’s The Studio. Their favourite speaker of the day by far was Craig Sullivan of Optimal Visit, whose hilarious (and pretty explicit) delivery added to a very knowledgeable presentation.
Influencer backlash highlights dangers of a digital footprint
We’re always being told to be careful what we put on social media because it stays with us for life. Unfortunately, it looks like two popular British YouTubers, Zoe ‘Zoella’ Sugg and Jack Maynard, didn’t get the message. Unflattering old tweets from the pair resurfaced this month, and the resulting backlash from fans and the media was not pretty.
Adidas and Mars among brands to stop advertising on YouTube after their adverts were being shown alongside inappropriate videos
If you spotted ElsaGate trending on Twitter this month, it wasn’t because there’s a Frozen sequel on the way. A number of sinister YouTube channels with videos targeted at children have surfaced, and brands whose adverts appeared alongside the content have swiftly responded. In a statement, Mars said: “We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally”. Read this article by James Bridle if you want to know more.
“Most” websites rank without any link building, says Google
When Twitter user Saroj Kumar asked Google’s Webmaster Trends Analyst John Mueller whether a website can rank on top search results without building a single backlink, Mueller’s response might have surprised you: “Sure. Most do.” But is that because these sites have exciting, linkable content that means the webmasters simply don’t have to actively ask for links? The jury’s out.
And finally… say peekaboo to the newest member of Inside Online!
Head of Content, Brett, and his wife Emma welcomed another daughter, Poppy, to the Janes family. As they say, like father, like daughter…
See you next month for more IO updates!