Posted on 20th October.
By in Featured, News, Online Marketing

The Office Supplies Market Digital Insight Report

Our report looks at the top 36 websites within the UK’s Office Supplies online market, examining in detail aspects such as:

  • YOY visibility statistics – understanding the winners and losers in the marketplace
  • Keyword Competitiveness – what are the niches that you could be missing
  • Link Profile Analysis – who is considered the most trust worthy and authoritative
  • Link Velocity – which brands are picking up the most engagement
  • Content in your sector – inspiring examples of content in your market

Some of the key insights from the report include:

  1. Staples lead the market in almost all metrics within the report, most noticeably the Organic search volume of the domain having a score of over 30,000.
  2. Ian Smiths have made significant improvements over the last 12 months.
  3. Paper Chase are showing promise in terms of link acquisition and this is being transferred into market share.
  4. Caboodle appear to show an impressive link profile, but this is not transferred into viability.
  5. Choice Stationary show a strong social presence yet this is also not transferred into visibility.

Download the Office Supplies Digital Insight Report here or alternatively speak to one of our team about how the data applies to your company, call us on 0800 122 3530.

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